Case study · 2023
Chia Beauty
A clinical-luxury identity built around a single hero ingredient.
- Client
- Chia Beauty
- Location
- New Jersey, USA
- Services
- Brand IdentityPackagingStationery
- Year
- 2023
Overview
Chia Beauty came to us with a single, uncompromised product — 100% pure organic chia oil — and the ambition to sit alongside the clinical-luxury skincare brands shaping the next decade of retail.
The challenge
The founder's product was finished, but the brand around it wasn't. The category is saturated with green-clean tropes and pharmacy-grade minimalism, and most chia-derived products lean wellness rather than skincare. We needed an identity that felt clinical enough for serious shelves, luxurious enough to justify a premium price, and warm enough to reflect the founder's voice.
Our approach
We anchored the system to a single hero asset — a refined wordmark paired with a gold-leaf accent — and let the bottle do the heavy lifting. Every secondary touchpoint (cartons, stationery, merch) was designed as restraint: generous white space, one accent color, one type pairing. The result reads as a small, confident range rather than a launch.
Process
Four phases, one retail-ready system.
01
Discovery & Strategy
We jump on a deep-dive call to unpack your formula, target audience, and retail goals. This sets the strategic foundation to ensure every visual choice we make justifies a premium price tag.
02
Brand Identity System
We craft your "Clinical Luxury" look. You get a complete, scalable toolkit—including your logo suite, typography, color palettes, and brand guidelines—to ensure total consistency across every touchpoint.
03
"Vessel-First" Packaging
We design specifically for the 3-dimensional reality of your bottles and secondary boxes. You receive exact, factory-ready print files to ensure a flawless physical product and prevent costly manufacturing mistakes.
04
3D Renders & Imagery
We generate hyper-realistic, editorial-quality 3D renders of your new packaging. You get a suite of premium assets so you can start pitching retailers and selling on Shopify before your physical inventory even arrives.
“They translated a product I'd spent years formulating into a brand that finally looks the way it feels in my hands.”